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OLIVER
MURPHY
» JANE
ALTY
» GARY
LOCKWOOD
» HELEN
BROWN
» AMY
BREWER |
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Jane Alty
Director
With
Client side experience in publishing
and marketing and a passion for market
research, Jane moved into the world
of research in the 1990's, becoming
a Director at Diagnostics in 1996.
Jane specializes in researching attitudes,
behaviours and decision-making across
a breadth of industries, including extensive
work on NPD and positioning studies.
Additionally, her experience on brand
development and communications strategies
involves projects ranging from the macro
to the micro – both the broad strategic
programs and smaller scale tactical
studies.
jane.alty@diagnostics.co.uk |
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